P. D. Hinduja Hospital Launches ‘Quit to Live’ Installation on World No Tobacco Day 2026

Mumbai, May 29, 2026: Commemorating World No Tobacco Day 2026, P. D. Hinduja Hospital & Medical Research Centre unveiled a striking public installation titled ‘Quit to Live’ at Shivaji Park and Khar Gymkhana in Mumbai.

The installation, designed as a larger-than-life depiction of damaged human lungs, aims to raise awareness about the impact of smoking and tobacco consumption on lung health. As part of the initiative, the hospital also conducted free Peak Flow Tests for visitors at the venue.

Tobacco Remains A Major Public Health Concern

Smoking and other forms of tobacco consumption continue to be one of India’s major public health concerns and are considered a major risk factor for cardiovascular diseases, cancer, diabetes, stroke, and chronic lung disease.

According to the World Health Organization (WHO), tobacco is one of the major causes of death and disease in India and accounts for nearly 1.35 million deaths every year.

Healthcare experts continue to stress the need for organisations and government bodies to create greater awareness about the harmful effects of tobacco consumption and encourage healthier lifestyle choices.

In line with this commitment, P. D. Hinduja Hospital & MRC has been running a dedicated Tobacco Cessation Clinic for over 10 years to support individuals in quitting tobacco use.

Hospital Leadership Highlights Importance Of Awareness

“We believe healthcare institutions have a responsibility towards building healthy communities beyond the walls of the hospital. Tobacco consumption is a major health issue in India and through this public installation, we hope to encourage more conversations on the importance of lung health. Our goal is to motivate individuals especially our young population to choose good health over smoking and tobacco consumption,” said Mr. Gautam Khanna, CEO, P. D. Hinduja Hospital & Medical Research Centre.

“The harmful effects of smoking and tobacco consumption develop silently overtime and can eventually lead to irreversible damage. Over time, exposure to tobacco significantly reduces lung capacity and in long term lead to serious health complications including cancer. Through this installation, we want public at large to understand their lung health and recognise the importance of early intervention. Timely awareness and cessation remain critical in reducing the risk and the burden of tobacco-related disease,” said Dr. Lancelot Pinto, Consultant, Pulmonologist and Epidemiologist, P. D. Hinduja Hospital & Medical Research Centre.

Promoting Preventive Healthcare Through Community Engagement

Through initiatives such as the ‘Quit to Live’ public installation, P. D. Hinduja Hospital continues to promote preventive healthcare through public awareness and community engagement.

By bringing conversations around smoking, lung health, and early screening into public spaces, the hospital aims to encourage more individuals to make informed decisions for their health and wellbeing.